The importance of profile photos.
(Post únicamente disponible en inglés).
You may hate to admit it but when you receive a LinkedIn request (or resume/CV), what’s the first thing you look at? The profile photo. And for a good few seconds too, right? Why? Because that photo is telling you something important.
But then there are those profile pics that completely fail. Or should I say, scare you off. And I’m not talking about the faces themselves. Never. Faces are faces and are all lovely in their own way. So no, I’m referring to the actual photos. What makes these photos so bad is often the result of bad lighting, an inappropriate background, or that the person in the photo is feeling uncomfortable or forcing their expression. These profile pics seem to be secretly whispering, “I’m actually not very professional”, and can leave you wondering, “if this person doesn’t take seriously, something as important as their own image, then perhaps they don’t take other aspects of their professional life seriously, like the image of my company or the details of my project.” This assumption is obviously unfair and unfounded, but it’s an easy one to make for the simple reason that we’re human and for those of us with the gift of sight, our first assessment of practically everything is visual, even food!
With this in mind, consider your profile pic to be a mini-advertisement of you. I doubt you want that advertisement to communicate mediocrity, insincerity, unfriendliness, arrogance, or “I’m boring and lackadaisical”. This is serious stuff.
And watch out! This mini-advert of you can easily wind up everywhere, not just in social-media circles, but in your WhatsApp profile, your company’s website, an awards ceremony, a press release, …
So, what if you don’t have a great photo? Get one. Give it the same priority you would give to anything that effects first impressions: hygiene, dress, body-language, etc., because in this world of virtual meetings, your profile pic is now the 1st impression people have of you.
Want to take that photo yourself?
Great! Check out my video on “Essential Lighting Tips” to see how to light yourself in an attractive way using basic materials at home.
Or feel free to contact me with specific questions you’re having.
Remember: you should LOVE your picture. Do YOU?