{"id":42238,"date":"2020-09-21T11:59:49","date_gmt":"2020-09-21T11:59:49","guid":{"rendered":"https:\/\/plonsky.com\/?p=42238"},"modified":"2020-09-21T12:03:28","modified_gmt":"2020-09-21T12:03:28","slug":"3-great-uses-of-videos-for-internal-communications","status":"publish","type":"post","link":"https:\/\/plonsky.com\/es\/3-great-uses-of-videos-for-internal-communications\/","title":{"rendered":"3 Great Uses of Videos for Internal Communications"},"content":{"rendered":"<h3>The use video for internal purposes now make sense to all companies.<\/h3>\n<h4><em>(Post s\u00f3lo disponible en ingl\u00e9s)<\/em><\/h4>\n<p>Heads up small, and medium sized companies! There\u2019s something to learn from the multinationals. These larger companies have always been challenged by the need to create a sense of connection among their team members spread-out all over the world. Traditionally they\u2019ve used three approaches to solving this problem: <\/p>\n<ul class=\"list2 list_color_green\">\n<li>Company Events<\/li>\n<li>Incentives<\/li>\n<li>Internal Video Communications<\/li>\n<\/ul>\n<p>All these have helped strengthen the connections between their teams. But now, for the first time in modern history, smaller local and national companies are facing these same challenges of having <strong>isolated employees<\/strong>. People may be successfully working from home but managers and CEOs still need to <strong>connect<\/strong>, <strong>inform<\/strong> and <strong>build trust<\/strong> among their teams.<\/p>\n<p>As the events and incentives options have been cut back, the third approach, <strong>internal communication videos<\/strong>, have become more important than ever. <\/p>\n<p>Here are <strong>3 great video ideas<\/strong> to set your teams into action that now have relevance for companies of all sizes. <\/p>\n<p>\n<div class=\"divider_padding\"><\/div>\n<div class=\"dropcap1 green\"><p class=\"dropcap1_inner bold\">1<\/p><\/div>\n<h3><strong>The \u201cHumor\u201d Format:Got a complex or boring message? Let\u2019s get creative and make it fun! <\/strong><\/h3>\n<figure id=\"image_9867\" class=\"image_styled alignleft image_fit_mobile\" style=\"width:222px\">\n\t\t<div class=\"image_frame effect-icon\"><div class=\"image_shadow_wrap\">\n\t\t<a class=\"image_size_small image_no_link\" title=\"\" href=\"#\"><img decoding=\"async\" class=\"image-frame\" style = \" height:150px;\" alt=\"\" src=\"https:\/\/plonsky.com\/wp-content\/uploads\/strikingr\/images\/42131_5-INTERNAL-COMUNICATION_a-WM-MDR-2019_b5-1080-fotograma-1080-000568-sml-220x150.jpg\" srcset=\"https:\/\/plonsky.com\/wp-content\/uploads\/strikingr\/images\/42131_5-INTERNAL-COMUNICATION_a-WM-MDR-2019_b5-1080-fotograma-1080-000568-sml-220x150@2x.jpg 2x\" data-theme-retina-image=\"true\"  data-thumbnail=\"42131\" data-thumbnail-class=\"czo1OiI0MjEzMSI7\" width=\"222\" height=\"150\" \/><\/a>\n\t\t<\/div><\/div><\/figure>Like one of our favourite client\u2019s once said, sometimes there are important messages that need to be communicated, but trying to understand them can be as painful as a root-canal. You got to admit, messages about industry regulations and new bureaucratic procedures don\u2019t exactly get you excited to watch. That is until you give it <strong>a creative twist<\/strong>.&nbsp; <\/p>\n<p>With the right script, <strong>witty dialogues<\/strong>, splashes of <strong>humor<\/strong> and some <strong>well-directed employees<\/strong> acting the part, you can create something that not only communicates the essential ideas in a fun way, but that everyone actually watches all the way to the end!<br \/>\n<div class=\"divider_padding\"><\/div>\n<div class=\"dropcap1 green\"><p class=\"dropcap1_inner bold\">2<\/p><\/div>\n<h3><strong>The \u201cRecap\u201d Format: Let\u2019s remember what we\u2019ve achieved!<\/strong><\/h3>\n<figure id=\"image_1329\" class=\"image_styled alignright\" style=\"width:222px\">\n\t\t<div class=\"image_frame effect-icon\"><div class=\"image_shadow_wrap\">\n\t\t<a class=\"image_size_small image_no_link\" title=\"\" href=\"#\"><img decoding=\"async\" class=\"image-frame\" style = \" height:150px;\" alt=\"\" src=\"https:\/\/plonsky.com\/wp-content\/uploads\/strikingr\/images\/42117_5-INTERNAL-COMUNICATION_a-WM-2020-CE-5YR-RECAP_e5-fotograma-1080-001009-Edit-sml-220x150.jpg\" srcset=\"https:\/\/plonsky.com\/wp-content\/uploads\/strikingr\/images\/42117_5-INTERNAL-COMUNICATION_a-WM-2020-CE-5YR-RECAP_e5-fotograma-1080-001009-Edit-sml-220x150@2x.jpg 2x\" data-theme-retina-image=\"true\"  data-thumbnail=\"42117\" data-thumbnail-class=\"czo1OiI0MjExNyI7\" width=\"222\" height=\"150\" \/><\/a>\n\t\t<\/div><\/div><\/figure>What better way to boost the <strong>sense of pride<\/strong> and belonging than to create a video that travels through the history of your company (recent or way back) and reevaluates its <strong>achievements<\/strong>? <\/p>\n<p>A \u201crecap\u201d video is especially meaningful when a company commemorates an anniversary, particularly if the story is presented through the human and <strong>sincere testimonies<\/strong> of different employees looking back in time and sharing their priceless memories as witnesses of change and evolution.&nbsp; If scripted well, it can also be a great opportunity to reinforce the <strong>values of the company<\/strong> and to remind the teams that \u201cIf we\u2019ve made it this far, there\u2019s nowhere we can\u2019t go!\u201d <\/p>\n<div class=\"divider_padding\"><\/div>\n<\/p>\n<div class=\"dropcap1 green\"><p class=\"dropcap1_inner bold\">3<\/p><\/div>\n<h3><strong>The \u201cNewscast\u201d Format: Keeping teams engaged and in the loop.<\/strong><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" class=\"alignleft size-medium wp-image-40887\" srcset=\"https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-300x169.jpg 300w, https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-1024x576.jpg 1024w, https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-768x432.jpg 768w, https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-1536x864.jpg 1536w, https:\/\/plonsky.com\/wp-content\/uploads\/2020\/05\/STTLS-NEWS_a2-frame-000000-untitled-2048x1152.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>A creative way to deliver company updates in a light, <strong>entertaining<\/strong> manner is by using the <em>\u201cnewscast\u00bb format<\/em>. This is where people from your company become the <strong>show host<\/strong>, <strong>reporters<\/strong> and <strong>interviewees<\/strong> in order to share the improvements, metrics, or exciting goals to be achieved.&nbsp; One can even include motivational messages with the rest of the teams and subsidiaries.&nbsp; This format is highly flexible: the roles of host, etc. can change from one news episode to the next; the periodicity can be weekly, bi-weekly or even monthly; and the duration can vary anywhere from 2 min up to 20min. <\/p>\n<p>This format is working really well for a number of reasons:  <\/p>\n<ul class=\"list4 list_color_green\">\n<li>It promotes <strong>unity<\/strong>.&nbsp; It keeps the closeness between employees and teams since they get to see the faces, the spontaneity and the human manner of non-professional news reporters (their colleagues) delivering messages. And believe me, this a lot of fun to watch.<\/li>\n<li><strong>Key messages<\/strong> get shared in a fun and natural way.<\/li>\n<li>It <strong>engages teams<\/strong>, helping them clarify their ideas.<\/li>\n<li>It foments <strong>participation<\/strong>.<\/li>\n<li>And finally it <strong>generates expectancy<\/strong>, as the idea is to create newscasts with a certain periodicity.<\/li>\n<\/ul>\n<p>\n<em><\/p>\n<blockquote><p>These videos connect people. That\u2019s [the feedback] I get back. I really like it. \u2026 And it makes me think that it shouldn\u2019t only be news and fun but that it can also be for spreading knowledge among my staff in quite an efficient way.\u201d <\/em><\/p><\/blockquote>\n<p><em>John Settels (Founder and CEO of SSVA)<\/em><br \/>\n<\/p>\n<p>Sound difficult? <a href=\"https:\/\/plonsky.com\/40981\/\" rel=\"noopener noreferrer\" target=\"_blank\">Check out this step by step article about how it can be done!<\/a><br \/>\n<\/p>\n<h3><strong>Closure: Two Key Take Aways.<\/h3>\n<p><\/strong><\/p>\n<p>\nThe two <strong>key take-aways here are<\/strong>: 1) internal communication videos are now the key player for <strong>connecting teams at companies<\/strong> of all sizes. And 2) the <strong>more entertaining<\/strong> an internal message is delivered, the better <strong>it will hold employees\u2019 attention<\/strong>, which will ultimately translate into a better informed, better trained and more <strong>highly motivated staff<\/strong>.<br \/>\n<\/p>\n<h5>Author: Maria Grandela<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>The use video for internal purposes now make sense to all companies. (Post s\u00f3lo disponible en ingl\u00e9s) Heads up small, and medium sized companies! There\u2019s something to learn from the multinationals. These larger companies have always been challenged by the need to create a sense of connection among their team members spread-out all over the &#8230;<\/p>\n","protected":false},"author":4,"featured_media":42078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,147,148,149],"tags":[128,150,138,139],"class_list":["post-42238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confinamiento","category-internal-communications-2-es","category-news-es","category-virtual-production-2-es","tag-confinement-es","tag-corporate-newscasts-es","tag-internal-communications","tag-virtual-production"],"_links":{"self":[{"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/posts\/42238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/comments?post=42238"}],"version-history":[{"count":0,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/posts\/42238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/media\/42078"}],"wp:attachment":[{"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/media?parent=42238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/categories?post=42238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plonsky.com\/es\/wp-json\/wp\/v2\/tags?post=42238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}